Saif Ali Khan and Sonakshi Sinha's 'Bullett Raja' has failed to cast any spell on the box office as the movie managed to collect a mere Rs 12 crore in two days of its release.
Saif Ali Khan, who has had an erratic and inconsistent career off late with a mix of flops and average grossers, was looking for a hit desperately. His last few releases like 'Aarakshan', 'Agent Vinod' and 'Go Goa Gone' failed miserably and 'Race 2' was the only hit earlier this year.
Enacting the title role, teaming up with an accomplished director Tigmanshu Dhulia for the first time and a genre (masala) that continues to dominate the BO for decades, 'Bullett Raja' had everything going in its favour. But the film never took off.
But it was the lack of popular soundtrack that proved to be a roadblock.
The tepid start at the ticket window sent shock waves and makes you realize, yet again, how unpredictable this business is.
The BO collections of 'Bullett Raja' did escalate over the weekend, but not to the optimum capacity. After a rather lacklustre start, the film should've witnessed a massive jump on Saturday and Sunday, but the growth was clearly missing. It clearly indicates that the audience mandate is lacking for this biggie.
All eyes will be now on 'R...Rajkumar', directed by the king of masala entertainers, Prabhu Deva and 'Dhoom-3', one of the most-awaited films of 2013. These movies should enliven and rejuvenate the industry, besides attracting footfalls in hordes.