Superstar Salman Khan, whose movies have repeatedly grossed over Rs 100 crore in box office collections, including the recently-released 'Kick', says there is no formula of making super-hit and money-minting movies and filmmakers should focus on content.
"When people talk about numbers, they are very generous and say this movie will cross Rs 300 crore, Rs 400 crore and even Rs 500 crore. But then the films are big disasters," Salman Khan said while talking to reporters here through a video link from India.
The 48-year old superstar, who was accompanied by his 'Kick' co-star Jacqueline Fernandez and author Chetan Bhagat, said till the time a movie is released and reaches the audiences, "there is no guarantee of any movie being a super-duper hit or a flop.
"There is no formula. The best of the directors have failed miserably, the best producers, actors who have given hit after hit and feel that (their movie) is going to be the biggest film but those films have not done well," he said.
The 'Dabbang' star feels the success of a film depends on the first day reaction of the audience. "That is it. No amount of us promoting the movie (can make the movie a hit)."
Khan said filmmakers cannot predict whether a movie will touch Rs 300 crore or Rs 400 crore.
"It does not make any sense to me at all. How can you predict the amount of people who will go and watch the film," he said, adding, "We all want make to make a Sholay or a Mughal-e-Azam."
When asked if filmmakers should also focus on content of the movies instead of targetting hundred crore-plus revenues, Khan agreed saying, "till the time you do not concentrate on content, you cannot achieve those numbers."
Salman, among the top stars of the Hindi film industry, said having worked for so many years he still gets excited while giving the first shot for the film.
"When you are there for the first shot, you are excited, you want to do that first shot, you wait for the film to get over and film to release. You wait to see the reaction that the fans give you. You try your best for the appreciation from your fans and this is the only thing that I look forward to," he said.
He described his whole life as a "holiday" and said he has been