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In a key shift in the company’s go-to-market approach for the digital imaging category, Samsung Electronics today announced the launch of the NX mini, the world’s slimmest and lightest interchangeable-lens camera in India, exclusively on Amazon.
Samsung NX mini comes with a 16 GB memory card and is now available in India at a price of Rs 22,990 (9 mm lens) and Rs 27,490 (9-27mm lens). As a launch offer, customers will also get a Samsung backpack worth Rs 1,999 free along with the camera.
The latest addition to the NX series, NX Mini SMART camera, sports a portable and stylish design. The camera is packed with a 1'' BSI CMOS sensor and innovative features like Wink Shot and Baby Monitor, and also boasts of NFC and Wi-Fi capabilities that allow sharing of images on a real-time basis.
Weighing only 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag. The camera features a solid premium metal body with a luxurious leathery finish. It is available in five different colours (white, black, brown, green and pink) in India.
"“The NX mini is an exceptional offering for today’s trendsetters looking for both style and functionality in their cameras. The portability adds to the ease of capturing and sharing special moments instantly. Designed to cater to customer demands, the NX Mini is equipped with features such as the 3.0-inch Flip-up Display and wide angle lens, which makes it a perfect camera for selfies.” said Asim Warsi, Vice President, Mobile & IT, Samsung India.