Satyagraha collection at Rs 39 cr even as Chennai Express and Madras Cafe stay hot

Sep 15 2013, 20:38 IST
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According to trade analyst Amod Mehra, Satyagraha is doing well in places like Patna in Bihar and a few metropolitan cities, but the film may not sustain for a long time. PTI According to trade analyst Amod Mehra, Satyagraha is doing well in places like Patna in Bihar and a few metropolitan cities, but the film may not sustain for a long time. PTI
SummarySatyagraha managed to collect Rs 39.12 crore net in its opening weekend.

Overseas earnings

Satyagraha started well in international markets like Australia, UK, USA, Canada, UAE and Pakistan. According to figures quoted by Bollywood Hungama till last Saturday, the film has collected $ 62, 378 in Australia and $ 41,932 in UK.

Going strong

Last week’s release Madras Cafe continues to do decent business, with 40 per cent weekend occupancy. According to Bollywood Hungama, the film has collected close to Rs.7 crore nett in the second weekend, bringing the grand total to Rs.40.71- Rs.41.01 crore nett. Well in its fourth week, Chennai Express is still going strong with 40 per cent occupancy in most multiplexes.

Hollywood releases

International films like Percy Jackson: Sea of Monsters and Mortal Instruments - City of Bones failed to impress the audience, while the Jennifer Aniston - Jason Sudeiks-starrer We’re The Millers is getting decent footfall in multiplexes.

Screen forecast

Our verdict

In the Screen issue dated August 30-September 5, 2013, we had predicted that since the film deals with a serious subject, the film will get an average start in the first week, despite the stellar star cast. The prediction came true, as the film opened to mixed responses, with decent occupancies in multiplexes and single screen. We also mentioned that the film’s future depends on the kind of word-of-mouth publicity the film gets. Our view was echoed by the trade analysts.

By Priya Adivarekar

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