Back in September when the work on revamping the Sawai Gandharva website began, the developers at India Magic Eye Pvt Ltd (IMEPL) were faced with two daunting tasks — making the site more fun, interactive and user-friendly, and collating data, corroborating facts and creating a huge archive of material that could be readily accessed by anyone.
Four months later, most of the work relating to both these aspects stands complete. Officially launched on December 4, the new website www.sawaigandharvabhimsenmahotsav.com not only has a fresh outlook but also has data going 50 years back in time.
Aditi Sathe, the creative head of the interactive division at IMEPL, says: “We began working on both aspects simultaneously. One team worked on amassing the facts and the other on the design. Right from the beginning, we were clear about making it more interactive on the lines of international websites. We have completed phase one of the same wherein we have already worked with a lot of data retention on the site.”
Under the new look, there is information about the artistes performing, their biography and also archive pictures of famous artistes who have performed in the past. Sathe adds: “We have collated information from the last 50 years. Anyone can search for any artiste from any year and will have the information. The data compiled is from 1962 to 2012. In fact, there is separate information about the legendary artistes, their biography and performances in the festival.”
The site has already received around 11,000 hits in the one week since launch. Sathe attributes this to the fact that people are getting what they needed. “There is information about this year’s concert, the seating, sale of tickets, the schedule and also the map of the place. All these things have given the website the much-needed makeover,” she says.
The team comprised five to six people, according to Sathe, and included designers, developers and a project manager to oversee the same. The second phase of the website will be completed in the next four months. “It will include more in-depth information, more photos, more biographies and footage of older artistes,” she says, adding: “It will also have newspaper clippings of the older editions of the festival. Also, the festival happens once a year so the site will have less traffic outside that period. When the festival is on, we will try to ensure that there is a constant