When you are buying an Android smartphone for anywhere between Rs. 5,000 and Rs. 20,000, you have a choice to make. Do you buy a handset made by an Indian manufacturer like Micromax and Karbonn or do you go for an internationally renowned brand like Samsung or Sony?
There isnít a black-and-white answer to this question. It depends on what you look for in a phone, and what is available in the market at the time. To simplify your choice, there are three broad criteria that you need to consider in making your decision, and three questions to ask yourself.
Hardware & Price
Generally, the international brandís phone is priced higher than the Indian one, and in most cases, looks inferior on paper. What you need to remember here is that specifications donít tell the whole story. A dual-core processor can be better than a quad-core, and an 8-megapixel camera can be better than a 13-megapixel one. Inflating specifications is easy, delivering actual performance is what matters.
That said, the question is whether the difference in performance is worth the difference in money. This changes on a case-by-case basis, which is when you need to rely on reviews and recommendations.
After Sales Support
There is a general notion that with an international brand, you will get better after-sales support than with a local brand. As we have said earlier, after-sales is unquantifiable and the experience will vary, but that general notion of ďinternational is betterĒ isnít really true. And the reason, unfortunately, is that most after-sales support in India isnít good.
Hit up any social network and you will find consumers complaining about the service centres of every brand, Indian and international alike. Plus, the warranty your phone comes with is for a single year regardless of brand.
The other element in after-sales support is updates to Android. In this regard as well, you arenít going to get much help from Indian or international manufacturers. Even Googleís flagship Nexus series, considered to be the gold standard for developers because of its timely updates, is now on an 18-month cycleóso a year and a half after a phone is launched, it wonít be getting updates anyway. In the Rs. 5,000-20,000 category, this is reduced to a year, if at all. Most phones donít get updated to the next version of Android.
Trust, Ignorance And Brand Value
The trust or confidence that a