The India smartphone market grew by an explosive 229 per cent year over year (YoY) in the third quarter of 2013 (3Q13), as vendors shipped 12.8 million devices, according to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker. Compared to the second quarter of 2013, the growth was a more sober 28 per cent.
“The change agents for this rapid shift of consumer preference towards Smartphones have been the narrowing price gap between Feature phones and Smartphones. The Smartphone market is expected to maintain these elevated levels of growth in the near future” comments Kiran Kumar, Research Manager with IDC India.
While the 5 to 6.99-inch phablets continued to show sustained growth with 23 per cent of overall market, the numbers for top local vendors such as Micromax and Karbonn witnessed a slowdown. Samsung maintained its leadership spot with about 33 per cent of the market share as its shipments grew close to 36 per cent powered by new launches across all price points.
Micromax held on to its second spot with about 17 per cent, with its new marketing and advertising push expected to show results in the coming quarters. While Karbonn continued on third spot with 11 per cent, Nokia came in a distant fourth with close to 5 per cent market share based on new Lumia 625 and 925 devices.