SMS a Carpenter

Dec 10 2012, 12:34 IST
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SummaryToday’s key challenge in a world where jobs and job-seekers are increasingly in flux is to empower the technologically challenged.

and registered their son. Within half an hour he got a call for a job as an office boy and he was placed at PVR Cinemas on a salary of Rs 5,500 per month. He joined the same day.”

In the three years since its inception, has registered around 10 lakh job seekers in Andhra Pradesh, Tamil Nadu and Karnataka. Some 3,000-4,000 calls are made every day using the database and up to 5,000 seekers find jobs a day. Though most jobs are in the service sector, Vajpayee says that the construction sector is one area where his platform is yet to make inroads.

The southern states are not usually comfortable with Hindi terms, so Naukrisms is called Velaisms in Tamil, Panisms in Telugu, and Kelsasms in Kannada and offers services in respective local language.

Vajpayee aims to reach the entire country in two years’ time and offer Naukrisms in all Indian languages.

The difference he has brought for so people within such a short span has been recognised, with being awarded the Manthan Award, 2012, given by the Digital Empowerment (an organisation that empowers people through information) for its contribution towards digital inclusion and livelihood generation.

Women in business: WEOW

The Digital Empowerment Foundation also threw up another interesting e-initiative pioneered by Google in India. The search giant was recognised for its efforts towards digital empowerment through Women Entrepreneurs on the Web. WE0W, as it is known, enables women entrepreneurs to use Web-based technologies to improve and grow their businesses. WEOW is divided into five units or “circles” that cater to women with varying degrees of online expertise. The programme was launched on January 31 this year.

Essentially, it deploys familiar tools towards helping women build businesses. Once you’ve signed up, WEOW will help create a website and integrate it with social media, connect with customers using its platforms, promote and advertise through YouTube and AdWords, and even monitor performance through its analytics tools.

WEOW has another distinction. In contrast to many of its ideas that take shape in its Silicon Valley campus, WEOW, an outcome of Google’s targeted business diversity programme for women entrepreneurs, has been incubated entirely in India. “India has one of the largest number of women entrepreneurs across the world, around 1.3 million, which makes it a perfect place for us to pilot this initiative. In addition, we see that many women have taken a break from their

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