Soft drink promo is slice of trouble for woman techie

Mar 29 2012, 12:40 IST
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SummaryThe cellphone of a Gurgaon-based software professional has been ringing non-stop for the past several weeks.

The cellphone of a Gurgaon-based software professional has been ringing non-stop for the past several weeks. And all because of an ongoing soft drink promotional campaign.

Shipra Seth, a resident of Sector 55, has slapped a legal notice on PepsiCo India Limited for printing her cellphone number under a Slice bottle crown as part of a promotional campaign.

Slice is currently running a commercial which says Katrina Ka Number Crown Ke Under. The commercial asks customers to look under the crown to find a number which is supposedly Katrina’s. Instead of the star’s number, Seth says her mobile phone number was printed.

Speaking to Newsline, Seth said she was getting close to a thousand calls and an equal number of text messages every day from all over the country asking her if she was Katrina Kaif.

“I started getting calls in the last week of February. I immediately approached PepsiCo India Ltd. But the company officials I spoke with refused to acknowledge the mistake. They simply told me it was not their fault and stopped responding. Left with no option, I contacted my lawyer and sent a legal notice to the company,” Seth said.

“I have been missing out on important calls from my office as well as those of my family and friends as I keep my phone on a vibrating mode these days. Moreover, I have been on leave since January 4 due to health issues. These calls have made my life hell,” she said.

Her lawyer Dinesh Arora said: “We are planning to file a suit to claim damages and also a criminal suit. The company has not responded even after receiving the notice.”

The legal notice to the company states: “It is highly unfortunate and unexpected that a company of your repute has tried to fool people by giving the mobile number of my client under the Slice bottle crown/label...”

A Slice spokesperson told Newsline: “It has been brought to our notice by a consumer that her number has been erroneously printed under the label of Slice bottles as part of the ongoing Katrina Ka Number Crown Ke Under promotion. We are investigating the matter and have already initiated action to resolve the issue at the earliest. We have ordered immediate stoppage of production of these labels from March 22, 2012. Steps have been taken at the distribution level to ensure that no further stock from the said batch is released in the market.

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