Sports channel 'Sony Six' has bagged the broadcast rights of Australian Open for India for the next five years.
The channel, owned by MSM India will telecast all matches of Australian Open live from 2015 to 2019, said Sony Six in a statement.
Commenting on the development, MSM CEO NP Singh said: "Over the years, the Australian Open has established itself as one of the most revered competitions in the hearts of Asian sports fans. We are committed to further expand distribution of the tournament and strengthen our position in the market".
Tennis Australia CEO and Australian Open Tournament Director Craig Tiley said: "MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific".
According to the company, Australian Open will be SONY SIX's first entry into broadcasting Tennis Majors. Earlier, it had shown select ATP tournaments.
Played on hard courts, Australian Open is held annually over the last fortnight of January in Melbourne and is one of the most eminent tennis tournaments.
Sony SIX has broadcast rights of international sporting event as The Pepsi IPL, UEFA EURO 2016, Qualifiers for UEFA EURO 2016 and the European Qualifiers for FIFA World Cup 2018, The NBA, The Ultimate Fighting Championship (UFC) and TNA.