Indian film entertainment company Eros International Media Ltd (Eros) announced today the appointment of Soundarya Rajinikanth Director Creative & Strategy and head of the company’s digital initiatives including ErosNow in south India. In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, its on demand entertainment portal.
“We are in an exciting phase in the company with significant progress in the digital space including ErosNow, mobile, DTH, IPTV and broadband. Soundarya’s experience in the digital domain makes her an ideal candidate to spearhead Eros’ digital strategy and make strategic inroads in South India,” says Jyoti Deshpande, Group CEO - Eros International Media Ltd.
Along with her new role at Eros, Soundarya will continue with her passion of directing films. She is presently scripting her next venture, to be produced by Eros.
“Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly,” says Soundarya.