SpiceJet, the country’s second-largest low-cost airline, on Thursday announced a three-day sale of one-way tickets booked from Tier II cities in the Northern and Eastern parts of the country, starting at R1,899 and going up to R2,299.
The new offer, a continuation of the several such sales announced since January this year to improve both passenger load factors and revenues, ends on May 17 and is valid for travel between July 1 and September 30, 2014. The cheapest fares are from Srinagar, while other cities like Udaipur, Guwahati, Agartala, Bagdogra, Chandigarh, Dehradun, Dharamsala, Guwahati, Jaipur, Jammu, Lucknow, Srinagar, and Varanasi are also covered under the scheme.
“Based on the overwhelming response to the last campaign, we are glad to offer discounted fare offer as this is proven to stimulate potential flyers to opt for air travel instead of any other mode of travel,” said Kaneswaran Avili, chief commercial officer, SpiceJet.
“SpiceJet’s revamped network has better connectivity with cities across the country and as these offers are applicable on all direct as well as via and connecting flights,” he added.
Since January, the carrier has announced over seven such discount offers. However in March, the Directorate General of Civil Aviation pulled up the airline for offering select few seats at Re 1. It called the move “predatory pricing” and harmful for the industry, forcing SpiceJet to refrain from offering such low prices.
Despite the discounted rates, SpiceJet’s passenger numbers in the Q4FY14 have not improved. In March 2014, SpiceJet’s passenger numbers fell 11% to 9.41 lakh from 10.58 lakh.