Move over Emraan Hashmi, we have a new serial kisser in Bollywood - newcomer Sushant Singh Rajput.
Former TV actor Sushant, who received acclaim for his performance in Kai Po Che, has done as many as 27 kissing scenes in his second release Shuddh Desi Romance.
Sushant Singh is romancing Ishaqzaade actress Parineeti Chopra and newcomer Vaani Kapoor in the Maneesh Sharma directed romantic comedy.
Looks like this number will surely take the film to the top of the list as far as locking lips is concerned.
Since the film tells the tale of young romance, attraction and commitment, looks like kissing scenes were inevitable.
Sushant Singh Rajput plays a tourist guide in the film, while Parineeti will be seen playing a more bold mature character.
During the film's promotions on various reality shows - Jhalak Dikhhla Jaa and Comedy Nights With Kapil - Sushant was bombarded with questions on his kissing sequences with the two ladies.
On Jhalak, Parineeti came to Sushant's rescue saying that with two actresses to romance, kissing scenes would have been inevitable.
On Comedy Nights With Kapil, a fan asked Sushant how his girlfriend Ankita Lokhande reacts to the scene to which he replied, “She understands that it is a part of the role.”
Kissing scenes in Bollywood have created a buzz in the past too.
Aamir Khan and Karisma Kapoor's kiss in Raja Hindustani was an instant rage way back in the 90s.
Then, the Bachchans had reportedly wanted the kissing scene between their daughter-in-law Aishwarya Rai and Hrithik Roshan from Dhoom 2 to be removed.
Reports also have it that Ash was also uncomfortable with the kissing scene.
Hrithik Roshan and Barbra Mori's kiss in Kites was first to raise speculation about an alleged affair between the two actors.
Shah Rukh Khan, who had made a rule to never kiss on screen made an exception for Yash Chopra's Jab Tak Hai Jaan. And King Khan in his own words said he was "forced" to kiss Katrina Kaif.
Shuddh Desi Romance will hit screens this Friday, September 6.