Tata Consultancy Services (TCS) has been recognised as the fastest growing IT services brand globally by Brand Finance, a leading brand valuation firm. Brand Finance?s brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.
The Brand Finance?s annual report ranks TCS as the fastest growing brand within the IT services sector, with the company?s overall brand value increasing by US$3.04 billion in 2013; a growth rate of 58% year-on-year. It represents a quadrupling of its brand value, which stood at US$ 2.3 billion four years ago in 2010. TCS? total brand value now stands at US$8.2 billion, ranking it among the industry?s top four brands for the second consecutive year. Brand Finance has also awarded the TCS brand a rating of AA+, the top rating in the industry.
The top ranked IBM, which also has AA+ rating, has a brand value of $41.5 billion with a 10 per cent growth in brand value, followed by HP with $19.8 billion (23% growth) and Accenture with $11.0 billion (22% growth).
Commenting on the company’s success, N Chandrasekaran, CEO and Managing Director of TCS, said: ?2013 was an excellent year for TCS, with the business continuing to grow rapidly, driven by increased global demand for digital services and our reputation for industry leading delivery and execution. We are making increased efforts in each market we operate in, to localise our brand presence and play a stronger role in the economic, social and community fabric of the regions.
TCS has established a strong reputation for its ability to deliver industry-leading IT services and digital transformation projects across a wide range of sectors and markets.
?To become one of the most valuable, brands must be loved and trusted not just by customers, but by a broader range of stakeholders and the public as a whole. Tata Consultancy Services has proven yet again that it has one of the most valuable IT services brands in the world,? said David Haigh, CEO and founder of Brand Finance.
Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world?s leading companies.
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