Tata Global Beverages (TGB) today said it plans to achieve 100 per cent sustainable sourcing by year 2020.
In a statement, Tata Global Beverages said its commitment to reduce the use of synthetic plant protection formulations in the supply chain is an integral part of TGBs commitment to greater sustainability to ensure the protection of the environment for the benefit of all.
"As a responsible player in the natural beverages segment, TGB cares deeply about sustainability and recognises the importance of systematically reducing the use of plant protection products in the tea industry and have been proactively advocating for the same," Tata Global Beverages MD and CEO Ajoy Misra said.
"We are always conscious of our obligation towards our consumers and seek continuously to maintain and improve the quality of tea production, delivering not just to norms," he added.
Tata Global Beverages' sustainability strategy rests on five key pillars -- ethical sourcing, water management, climate change management, waste management and community development, the company said.
The company's sustainable sourcing strategy has a major focus on sustainable agricultural practices.