Tata Group is India’s most valuable brand: Study

Aug 08 2014, 01:44 IST
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SummaryThe Tata Group has retained its place as the country's most valuable brand at $21 billion, while the total worth of top-100 Indian brands now stands at $92.6 billion, says a new study.

The Tata Group has retained its place as the country's most valuable brand at $21 billion, while the total worth of top-100 Indian brands now stands at $92.6 billion, says a new study.

State-run insurance behemoth LIC is ranked second with a brand value of $ 4.1 billion, followed by public sector bank SBI ($4 billion), Bharti Airtel ($ 3.8 billion) and Reliance ($ 3.5 billion).

The brand value of Tata Group has risen by $ 3 billion in the past one year, primarily led by its international diversification strategy and the flagship firm TCS, as per consulting firm Brand Finance India's annual study.

‘‘Despite the fact that some divisions within the group have been underperforming, the brand should benefit from the recently outlined plans to invest $ 35 billion over the next three years and should go some way towards meeting the goal of the Tata chairman, Cyrus Mistry to be amongst the 25 most admired brands globally’’ it said.

Brand value has increased among the top 50 by 10% compared to 2013 with brands such as Tata, Godrej, HCL, and L&T leading the way, said the Brand Finance India 100 list that was released on Thursday.

Banking firms fared the worst collectively with majority of brands losing value or remaining stagnant due to generally poor governance and weak credit controls especially at the government-owned institutions, Brand Finance said.

State Bank of India has seen its value drop by ($ 1.9 billion) as poorer revenue forecasts and bad-loans dampened earnings, it said.

HCL Technologies has seen an increase in brand value of 51% by $ 649 million as its successful strategy has seen the brand win 50 transformational engagements with contract

values of $5 billion in the past year distributed across all service lines and

geographies.

‘‘Indian brands have been fitted from the rapid economic growth seen over the past ten years,’’ said Brand Finance's Savio D'Souza.

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