Tata Housing Development Company, the real estate arm of Tata Group, today launched its first pan-India retail brand 'GoodLife', which is designed specailly to bring mall culture to urban localities, where there are no malls.
The company will be introducing the brand as a part of its 65-acre integrated township project in Boisar in the neighbouring Thane district.
"GoodLife is much more than a collection of shops with basic infrastructure and a conducive shopping environment, which are planned to fit the locality and geography, into which, it is built," Tata Housing managing director Brotin Banerjee said in a statement issued here.
GoodLife will take shape into a hypermarket, which will cater to daily requirements of the township by offering a range of products, such as apparel, accessories and services like a bank branch, ATMs, salon, restaurants, a café and entertainment - customised as per the requirements of the customers, he said.
"We are confident that our retail initiative will become a destination shopping experience in suburban locations like Boisar and beyond. Along with entertainment and diverse cuisines for the family, GoodLife is the refreshing experience that customers and retail brands have been waiting for," Banerjee added.