Tata Motors set for facelift blitz, lines up Zest, Bolt, Nano, Safari

Jul 16 2014, 15:04 IST
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Both Zest and Bolt and carved on the Vista platform and will bring in Tata Motors' new 'DESIGNEXT' design philosophy. Both Zest and Bolt and carved on the Vista platform and will bring in Tata Motors' new 'DESIGNEXT' design philosophy.
SummaryTata Motors has seen a tremendous drop in market share to just 7.94%.

Nano is trying to convey. After seeing very bad times in its entire history, the tiny car is all set to don a new avatar. The facelift has been caught several time running test mules. The refreshed Nano will sport redesigned bumper, revamped fog lamps enclosure plus smoked headlights at the front. Rear would be tweaked to induce freshness, while there will be major changes inside the car. The seats upholstery will get updated, while the center console will get dark brown accents to give it a more grown-up look. One of the major update Nano will get will be in the form of Automated-Manual-Transmission, which is getting overwhelming response in the market as evident from Maruti Celerio's sales. All these changes could turn the fortunes of this most affordable and perhaps the most neglected small car in India.

Tata Safari Storme

It is speculated that this time it would come with major changes inside-out. The new Harmon infotainment system that has been introduced in Zest and Bolt will make its way in the upcoming Safari Storme facelift. Mechanically, it will be getting Aria’s 2.2L VARICOR engine in a tuned state. Company will also introduce an automatic version of this car with a 6-speed ZF autobox. Tata Safari Storme has bore the brunt of poor marketing which has resulted in steep drop in its popularity. It was launched in 2012 but hasn’t seen remarkable response. Hope this update could resuscitate the sales chart.

Besides this, Cyrus Mistry, the current chairman of Tata Motors is leaving no stone unturned in bringing the best products in the market. He has been deeply involved on design aspects besides keeping an eagle eye on manufacturing quality levels and type of materials used. Looking at the intense competition in the market, it seems Tata Motors is now in serious mood to recover the lost grounds.

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