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Among India’s 10 Most trusted brands, three positions have been grabbed by Tata Motors, Reliance Industries and Mahindra & Mahindra, all belonging to Mumbai. In fact, Mumbai contributed 40 brands in India’s 100 most trusted brands, reveals The Brand Trust Report, India Study, a comparison of the trust held in brands, which was released for 2014.
However, NCR became the highest contributor of brands among India’s 100 Most Trusted Brands with 44 brands and Bangalore had the third largest number of brands with 10 ranked among India’s 100 most trusted brands.
“Mumbai has traditionally been the commercial capital of India attracting entrepreneurs because of its business friendly nature. However, now NCR is giving Mumbai a tough competition with its improved infrastructure, quality of life, amenities and east of doing business”, says N. Chandramouli, CEO, TRA,
This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013.