Called ‘Maine Desh Ka Namak Khaya Hai’, Tata Salt’s latest campaign is set to build on its trademark ‘Desh Ka Namak’ brand by giving people a platform to tell their inspirational stories of how they have worked for the betterment of the community.
The Tata group, one of the biggest business conglomerates in India, produces Tata Salt, that is used approximately in 88 million households in the country. Since inception, the motto of the brand has been to emphasise on quality and purity. This focus on providing good salt at optimal prices was carried further through the ‘Desh Ka Namak’ campaign.
‘Maine Desh Ka Namak Khaya Hain’ is a digital campaign that begins on Sunday, its stated aim being to connect people through the core values of brand making and turn it into a collective movement.