Looking at having a bigger share in the seven-player DTH market in the country, Tata Sky said it will undertake various initiatives this year that include rolling out high definition (HD) services and launching more interactive channels.
The company will launch its HD service this year, ahead of Commonwealth Games to be held in October 2010. It will also introduce interactive channels in the gaming and education space.
Besides, it plans to push personal video recorder (PVR) set-top boxes which is witnessing an increasing demand by families trying to keep up with their favourite, but overlapping, shows.
Tata Sky is placed third in the seven-player market with competitors like Dish TV, Sun Direct, Airtel Digital, Reliance Big, DD Direct and now Videocon D2H.
"Every DTH operator today is offering almost the same channels at competitive pricing. It will be the interactive services and the additional features that would help differentiate between the operators," Tata Sky Chief Marketing Officer Vikram Mehra told PTI.
Mehra added that the country is ready for new technologies in TV viewing and that the company would launch its HD service this year.
The HD market is expected to be big with many consumer durable companies like Samsung, LG and Sony launching full HD televisions.