What’s in a name, quipped a certain William Shakespeare. The master playwright’s blase take on the name game finds reflection in the philosophy governing the Tata Energy Research Institute’s own change of name to The Energy and Resources Institute. “We have not severed our past relationship with the Tatas. It’s only (the change of name) for convenience,” says communication manager Annapurna Vancheswaran.
The name change is, however, a pointer to a new mindset within the organisation: One, Teri’s desire to allay misconceptions any one might have that “we are a Tata company”, according to Vancheswaran, and two, to provide immediate clarity vis-a-vis its core competence in the fields of energy research and sustainable use of natural resources.