The world’s most popular list – Maxim Hot 100 – comes to India

Aug 08 2008, 10:36 IST
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SummaryMaxim HOT 100 is one of the most globally sort after and celebrated franchise property of the worlds largest Men’s magazine ‘Maxim’.

Maxim HOT 100 is one of the most globally sort after and celebrated franchise property of the worlds largest Men’s magazine ‘Maxim’. It is a global list which is hugely appreciated and is now made its debut in India with LG Scarlet as the title presenters. Being the first year in India, the list aims to come up with the list of the hottest 100 girls worldwide with the Indian audience.

The winner of this most awaited list worldwide is Deepika Padukone. She Joins the likes of previous no 1’s Lindsay Lohan, Eva longoria, Marissa miller by topping the list that features several of the Indian Film Industry’s top celebrities like Bipasha Basu, Katrina Kaif and Kareena Kapoor.

The winner was decided after going through reader reaction, industry feedback and gauging the potential to be the "next big thing" on an international level. Deepika was found to be an ideal girl who is 100% Indian and has the potential to represent the new India on a global glam market. She was found to be a fresh face with a large appeal among the young urban Indians.

Overwhelmed with the honor, Deepika Padukone, said, "I am so excited about this. To be honest, personally I never thought of myself as 'sexy' or 'hot' but if that's the call that people have taken, then I hope I live up to it!"

Anup Kutty, Editor, Maxim-India said, "We had spent a few months researching on who the winner of the first ever Maxim Hot 100 would be. Since we've been market leaders and the first ones to enter the men's lifestyle scene with a presence of almost 3 years, we obviously had a close connection with our readers and the industry. Deepika was our choice as the winner because apart from her huge fan following with the new generation of Indians, she also has the potential to be an international face. This calls for a huge party!"

Speaking on this occasion, Mr. Amitabh Tiwari, Business Group Head, Consumer Electronics & Kitchen Appliances, LGEIL said, “LG is the prime sponsor of Maxim Hot 100 India and we feel that the target audience for both LG SCARLET and Maxim Hot 100 would be energetic and enthusiastic. We would associate ourselves as this brings in a glamour quotient and style. We do believe in constant expansion of our existing product portfolio, by offering customized display solutions to our Indian audience. Going forward, aesthetics fused with stylized design and smart technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products like SCARLET which will further complement the urbane lifestyle of its audience”

About Maxim Hot 100

Maxim HOT 100 is one of the most sort after and celebrated Global property of the worlds largest Men’s magazine brand. Previous winners include the likes of Eva Longoria, Lindsay Lohan and Marissa miller.

Apart from Deepika Padukone the other popular names that feature in the list are Bipasha Basu, Kareena Kapoor, Katrina Kaif, Priyanka Chopra, Aishwarya Rai, Angelina Jolie, Monica Bellucci, Shilpa Shetty, and Megan Fox. The list has been compiled after having studied reader reaction over the past three years of Maxim's existence in India, industry reaction and the potential for each candidate to make a global impact.

About Deepika Padukone

22 years old actress Deepika Padukone’s tall and slender figure helped her become a supermodel. She started her Bollywood career with a super hit movie “Om Shanti Om”. The movie made her an overnight star, and her stature will continue to grow with her huge upcoming releases.

The LG Scarlet Maxim Hot100 Party

Later this august Maxim along with LG Scarlet would be hosting one of the most hi profile red carpet bash in Mumbai celebrating the arrival of hot100 in India. The event will be attended by all the biggies of Bollywood and fashion fraternity. Deepika would be felicitated and honored for topping the HOT 100 list.

About Maxim India:

Maxim is the world’s largest selling men’s magazine with editions in over 30 countries. The Indian version is currently the largest selling in its category in India having some of the biggest names like Priyanka Chopra, Katrina Kaif, Bipasha Basu and Kareena Kapoor as cover girls.

About LG Electronics India Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

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