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Thinner, lighter and more personal

With India ranking amongst world?s top technology consumers, the way people consume technology or mobile devices is changing depending upon the needs of the consumers.

Employees want to use their own devices at work?and employers are starting to see the value in letting them

With India ranking amongst world?s top technology consumers, the way people consume technology or mobile devices is changing depending upon the needs of the consumers. Technology is without boundaries and the line between personal and professional is blurring. Employees want to use their own devices at work?and employers are starting to see the value in letting them. The movement, called bring your own device?or BYOD?is taking hold.

According to a recent study by Dell and Intel, as many as 52% of Indians do not want to work in a traditional 9 to 5 schedule. There is a growing need to strike a balance between user expectations and enterprise requirements. With the consumerisation of IT and the trend of BYOD gaining prominence, more and more people today prefer to be mobile and carry their work with them. This leads us to believe that the IT industry is witnessing a perspective shift. More and more people today want the freedom to use smaller, lighter devices for work. Devices such as ultrabooks, smartphones and tablets are testament to this fact.

Since more and more users now want their devices to have a thin and light form factor, we?re witnessing a shift in the market where people now prefer thin and light laptops. Owing to such trends more and more consumers are migrating on to the ultrabooks. We believe that mobility will dictate the form factor of computing devices in the years to follow. Laptops are getting slimmer, and at the same time, they are packed with great performance. The ultrabook offers this innovation with its powerful processors, solid state hard drives, and Intel connectivity features and stylishly slim design; which is making Indian consumers buy such new-age devices.

Now more than ever before, consumers are driving trends in the IT space. Companies must adapt to the changing requirements of the consumer, so as to tap into markets, which are becoming more and more niche. With the need for accessibility intensifying, it becomes inevitable for us to work towards creating, combining and enhancing technology that delivers the best value to our customers over the long term.

The ultrabook is the perfect mobility device that packages powerful technology into a small, portable device and delivers enterprise-friendly protection and security as well as extended battery life. We at Dell recognise ultrabooks as an important niche category for those looking for a light weight, highly portable device that provide all the primary computing needs like browsing, mailing and documentation as well as entertainment. An ultrabook is the perfect travel companion today, due to its ultra-portable design, instant on connectivity and longer battery life.

Currently the ultrabook is positioned as the ideal device for working professionals who require high performance computing in a highly mobile and portable device. Our ultrabook like the XPS 13 is being marketed both to consumers as well as to CXOs of various companies as it comes with enterprise friendly features like TPM capability and ProSupport services. With its enterprise friendly features, and a strong back-end technology infrastructure for enterprises with our storage and enterprise solutions we believe that we are uniquely poised to support this evolution.

On the other hand, ultrabooks such as the newly launched Inspiron 14z are being purchased by young professionals and even students. These devices come packed with youth centric features like, an optical drive, graphics card, etc. as well as an affordable price tag. Our aim is to provide the very best interactive experience for customers on their device and for the best value. We will continue to work towards offering a host of choices to consumers so they can choose the most relevant and convenient form factor or more than one device based on their needs.

The Indian consumer today is abreast of global trends and is as tech-savvy as consumers anywhere in the world. India is a country that still has immense potential to grow the PC market. Ultrabooks have received overwhelming response in the Indian market and we foresee tremendous growth in the coming months. With the launch of ultrabooks, designed for consumers on the move with up to 10 hours of battery life, we expect a strong demand from the market.

The ultrabook is a currently a niche category in the Indian market, but as the technology becomes more pervasive throughout the notebook portfolio, we expect this technology to become more accessible and affordable to a wider set of customers.

The writer is director, product marketing, Dell India

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First published on: 16-08-2012 at 03:44 IST
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