Next time you are watching your favourite television programme on one of the Hindi general entertainment channels (GEC) watch out for the credit rolls. Chances are that you will see the name of a new production house flashing on the screen. In the last couple of years, the market has opened up for newbie television production companies.
Some of them may have been around for a while but are only now making waves with their big-ticket shows. For instance, production house Sphere Origins which made TV soaps such as Des Mein Nikla Hoga Chand and Saat Phere, but never hogged the limelight in the past, has now grabbed the headlines for its show Balika Vadhu on Viacom 18ís GEC channel Colors.
Then again, there are some who have made the leap from non-fiction to fiction or are for the first time trying their hands at a reality show. Siddhartha Basu-headed Big Synergy, formed after Synergy Communications tied up with Reliance Anil Dhirubhai Ambani Groupís (R-ADAG) Adlabs Films, and known for non-fiction shows such as Aap Ki Kacheri and Kya Aap Paanchvi Paas Se Tez Hain on Star Plus, and Dus Ka Dum on Sony is now trying to make its mark in the fiction genre.
Then there are others. Sol Production came to the fore with its non-fiction unique reality show Rakhi Ka Swayambar on NDTV Imagine and is now making Rahul Dulhaniya Le Jayega for the same broadcaster. Shakuntalam Telefilms that made Banu Mein Teri Dulhan for Zee TV has now caught viewersí fancy with Na Aana Is Des Laado on Colors and has just launched Devi on NDTV Imagine. Dheeraj Kumarís Creative Eye is on a high with its show Yeh Pyaar Na Hoga Kam for Colors. Also, Reshmi Sharma Telefilms that produced Raja Ki Ayegi Barat for Star Plus is now making a successful fiction show called Palkon Ki Chaon Mein for NDTV Imagine. And finally thereís Fox Television Studios India that has launched an Indian format of the international game show National Bingo Night.
The credit for the expansion of the TV production space perhaps goes to Colors which allowed not-so well-known names to showcase their talent on prime-time television for the first time.
Its successful debut in 2008 with Balika Vadhu ended the reign of expensive content companies such as Balaji Telefilms, Sagar Productions, Cinevista and BAG Films that ruled prime-time programming earlier. Soon, other GEC