Indian Oil Corporation (IOC) is uploading the names of its customers who have opted out of subsidy for cooking gas cylinders of its Indane brand, on its website in a bid to encourage more affluent sections of the people to follow suit.
So far, 1,470 consumers of Indane have given up the subsidy after the company recently launched its "nation building campaign," by sending text messages to consumers asking them to give up the subsidy. "We appreciate your action of opting out of the subsidy. It truly demonstrates your care and concern towards the less privileged. Your example will surely motivate millions. Annual savings accrued till now is R88,20,000," the Indane website says in its 'Scroll of Honour' section.
The scroll provides details such as names and states of consumers who have opted out of the subsidy scheme.
The SMS sent to consumers says: "Want to join nation building? Its simple — just give up the LPG subsidy. Visit www.indane.co.in
The public sector oil major was contemplating other communication avenues to reach out to consumers who could afford to pay the market prices, IOC senior corporate communications manager V Vetriselvakumar said.
"The SMS to consumers is one part of the campaign and we are in the initial stages. We are exploring other options as well. The idea is to effectively reach out to consumers," he added.
If about one crore affluent consumers across the country presently availing subsidised LPG from state-run oil marketing companies give up the subsidy, there is a potential to save approximately R3,000 to R3,500 crore, he pointed out.
Presently, subsidised domestic LPG costs R401 per 14.2 kg cylinder while the non-subsidised costs R922 in Chennai.
Faced with growing subsidy burden, the previous UPA government had put a cap on domestic subsidised cylinders at nine per household for a year but withdrew it in January this year after Congress vice-president Rahul Gandhi made a demand for it.