Videocon today made mobile phone call rates (ISD) even cheaper than local calls. Company said it has lowered its ISD call rates to US and Canada by a staggering 98 per cent to 10.5 paise per minute for existing customers and 13.5 paise per minute for new customers under a special plan.
"With this pack, we are offering unmatched and most economical International long distance calling (ILD) to our subscribers at tariffs which will be cheaper than even local calling," Videocon Telecommunications' Director and CEO, Arvind Bali said in a statement.
Videocon will offer 1000 minute of ISD calling to US and Canada under the scheme for which its existing customers will have to pay Rs 105 and new customers will be charged Rs 135.
"This Voucher offers free ILD calls to US and Canada at an effective price of less than 10 paise per minute, which is a discount of 98 per cent on the rack rate of Rs 6.40 per minute," the statement said.
Bali said that such offerings will help the company in spreading network presence across the telecom circles where it is operational and extending its market share.
"This is a never before and never after proposition and yet another first one from Videocon Mobile Services," he said.
The company in November 2012 auctions won spectrum in six circles for Rs 2,221.44 crore and operates in four circles of Punjab, Haryana, Madhya Pradesh and Gujarat, at present. It aims to add about 60 lakh subscribers in 2013-14.
The company had over 22 lakh customers at the end of May.
Videocon is gradually building network in Bihar, UP East and UP West.