The initial reads on earnings have been mixed, and yet U.S. stocks are hovering near all-time highs. Next week, investors will see whether the first companies out of the gate were a harbinger of what's to come.
More than 60 S&P 500 companies are scheduled to release results next week, including more than half a dozen Dow components. The reports will give the fullest picture yet of how corporations are faring and whether the market can advance further as Fed stimulus begins to recede.
"Given that equities are fully valued and arguably overvalued, we need earnings and revenue to come through to support the gains we've already made," said Jack Ablin, chief investment officer at BMO Private Bank in Chicago. "There's a reasonable chance we could see a 10 percent correction in the event we get some high-profile disappointments."
Earnings for S&P 500 companies are seen rising 7 percent in the quarter, down from the 7.6 percent rate that had been forecast at the start of the year.
While the season started with many financial firms, including JPMorgan Chase & Co and Bank of America , topping profit expectations, Intel Corp sounded a sour note, slumping on a weak revenue outlook. General Electric Co sold off despite posting higher-than-expected revenue, suggesting blowout results may be needed to justify elevated valuations.
With 10 percent of the S&P 500 having reported results so far, 50 percent have topped earnings forecasts, well below the historical average of 63 percent, according to Thomson Reuters data. More than 67 percent have beaten revenue expectations, above the long-term average of 61 percent.
Procter & Gamble, McDonald's, Microsoft, Johnson & Johnson and Verizon Communications are among the Dow components scheduled to report next week. Texas Instruments and Starbucks Corp are also on tap.
The U.S. stock market will be closed on Monday for the Martin Luther King Jr. holiday.
WATCHING FOR SIGNS OF BUSINESS SPENDING
BMO's Ablin said that results from more cyclical groups would be especially important for insight into the strength of the overall economy.
"The next leg of the cycle has to be driven by business spending," he said. "I'm looking for clues that businesses are taking their excess cash flow and spending it, which means tech and industrial reports will be very important, especially any outlooks they offer."
Another key name will be Netflix Inc, the S&P 500's biggest gainer in 2013. The online movie renter's stock nearly quadrupled last year, raising concerns it