As the digital revolution continues, moving to higher speeds and multimedia and changing the way we communicate, play, work, and travel, the technology created by Norwood, Massachusetts-based Analog Devices is ever more in demand. Increasingly, Analog Devices is the company behind the most sought after features in virtually every type of electronic equipment. In today’s automobiles, digital still cameras, LCD and plasma televisions, cellular handsets, medical imaging devices, and factory automation equipment, Analog Devices’ integrated circuits (chips) enable continuous connections, more vibrant pictures, clearer sound, and increased portability.
Engineers at Analog Devices India Product
Development Centre in Bangalore are involved in all stages of product development from concept to silicon to production as well as supporting its customers worldwide. “The importance of India as a market is growing tremendously for Analog Devices,” Somshubro (Som) Pal Choudhury, managing director, Analog Devices India tells Sudhir Chowdhary in a recent interaction.
In recent months, Analog Devices seems to be focused on bringing together the industry and academia and building strong system design expertise across multiple industry segments. From your perspective, why is this important?
Yes, Analog Devices is focused on bringing together the industry and academia to encourage strong systems design expertise and more practical design knowledge among graduating students. We recently initiated Anveshan—a fellowship programme to nurture the system design skill set and expertise among the student community which saw tremendous response.
Last month, we launched our university programme to provide engineering students a unique hands-on learning opportunity with the launch of a portable, affordable and personal circuit design lab to supplement their core engineering curriculum. The Analog Kits allows engineering students to build and test a wide range of analog and digital circuits using their own PCs without the need for any other equipment. This implies that students can continue practical circuit design work in their dorms and classrooms outside of an expensive lab setup.
Easy access to online and downloadable software and teaching materials, online support, textbook, reference designs and lab projects to design and implement analog circuits as a supplement to their core engineering curriculum are also provided. This approach eliminates the time and space limitations of traditional university lab settings and gives students more flexibility to experiment with real circuits through direct hands-on experience.
What are the broad focus of activities for Analog Devices in India?
Analog Devices is celebrating close to 20 years in India. The company’s sales and distribution network across India serves