We expect a good response to BlackBerry 10

Feb 04 2013, 11:35 IST
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SummaryApp development for mobile devices is catching up as the next big trend in India.

App development for mobile devices is catching up as the next big trend in India. Last year, BlackBerry set up its Rubus Lab in Startup village, Kochi. “We wanted to tap this growing rage of start ups and entrepreneurs in app development, for contributions to the BlackBerry App World and also to ensure that BlackBerry can play a crucial role in the development of the talent pool in India,”

Annie Mathew, director, alliances & business development, BlackBerry tells Sudhir Chowdhary. Excerpts:

How has BlackBerry performed in India over the past one year and what is your future business strategy for the market here?

In 2011, RIM witnessed significant growth in its Indian business. The company has maintained the momentum in 2012. We have ensured relevant pricing for the Indian market, thereby maintaining a large customer base. We have also worked

towards ensuring the availability of the latest BlackBerry OS 7 devices, as this OS brings together next-generation technologies such as near-field communication, augmented reality and several integrated applications for users.

In line with our expansion plans, we have also strengthened our channel and distribution network, and capitalised on India’s growing mobile user base. In addition, we have launched BlackBerry Premium stores in Delhi, Gurgaon, Bengaluru and Mumbai to offer a holistic experience of using BlackBerry products and services.

Our enterprise business has been strengthened through world-class solutions. With technologies such as BlackBerry Balance, mobile voice solutions and the mobile device management solution, Mobile Fusion, we have helped organisations in achieving cost efficiency and increased productivity. BlackBerry provides the optimum solution to balance work and personal lives on the smartphone with its platform solutions and applications.

What is BlackBerry exactly trying to do at Startup Village in Kochi?

Rubus Labs is the first BlackBerry Innovation Zone in the Asia Pacific region, which we set up about a year ago as part of a strategic alliance with the Startup Village. Our aim is to spur innovation in technology in association with the campus talent and capabilities available at Kochi. We provide app developers access to latest BlackBerry platform technologies which they can use to develop innovative apps. As part of this initiative, we conduct several events and activities such as Hackathons, BlackBerry 10 Jam, Developer Group Meetups, BASE (BlackBerry Apps by Student Entrepreneurs), Hangout Internship Programmes and others. All of these activities have resulted in development of hundreds of apps, many of which have been made available

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