Footwear and apparel firm Wiesner Worldwide Kreations (WWK) today said it has tied up with Reliance Footprint for selling Airwalk footwears in 80 stores across the country.
"As a part of the association, WWK and Reliance Footprint will target the youth and kids' segment of the country. The fashion forward shoppers can choose from a range of trendy Airwalk footwear, especially the skateboard shoes that have been launched in India," the wholly-owned subsidiary of Wiesner Products Inc said in a statement.
After this exclusive tie up, the new range of shoes will be sold only through Reliance footprints in India, it added.
Commenting on the development, WWK Vice President (South East Asia) Bhavna Jha said: "We are delighted to partner with Reliance Footprint and believe that this is an ideal fit for us. Our partnership will thus strengthen our commitment to win the hearts of people with its world-class collection, style and quality."
The price range of the Airwalk footwears vary between Rs 399 and Rs 1,299, she added.
"Wiesner Worldwide Kreations has already been associated with several international licences of multinational brands and will keep on adding more to the current portfolio in regular intervals," Jha said.
Reliance Footprint Chief Executive Officer Gopalakrishnan Sankar said: "Wiesner Worldwide Kreations has provided a platform to promote the world renowned brand Airwalk and we are certain that this new collection and product will be a rage amongst kids and they will love them."
Besides, there are many exciting offers bundled with the product to add more value to the international collection, he added.