For the organised seducer, Valentine’s Day celebration is a classic dinner for two in a romantic restaurant.
According to online restaurant booking service Dimmi, February 14 is one of lowest no-show and cancellations days for the year – 5.5 percent, half of the usual average.
Dimmi also reports that women are more organised, making their reservations well in advance, while male suitors book within 72 hours of February 14.
But overall it is men doing the wooing, making 72 percent of the total bookings compared to 43 percent at other times of the year.
Diners are also happy to pay the price for love spending an average of 75 dollars per head compared to the 50-dollar average on other nights.
These statistics ring true for chef and restaurateur Guy Grossi.
“It’s a great day from a business perspective. We’re always full and always tables for two which require much planning, but it’s a great night,” the Daily Telegraph quoted the My Kitchen Rules guest judge as saying.
At home, romantics will be tucking into fare believed to have aphrodisiac qualities.
Coles reports a 100 percent increase in sales of oysters, while Woolworths will sell 100,000 of the supposedly lust-inducing shellfish.
Chocolate is another top choice with leading chocolatiers Haighs and Max Brenner citing Valentine’s Day as their biggest calendar events after Easter and Christmas, and Coles reporting a 700 percent increase in sales of boxed chocolates for the annual love-fest.
Finally, there is the top of the pops.
“Champagne is the lazy and obvious option,” Chris Morrison, former Global Ambassador for MUMM and Perrier Jouet and now head wine buyer for chef Guillaume Brahimi’s restaurant said.
It’s a luxury, a beautiful wine, and a good way to impress a lady and celebrate the specialness of the moment, he said.