Facebook Pixel Code

Worth your buck

A dual-SIM Android phone with a good set of features built in.

You carry your phone almost everywhere, which means that finding the right one is key. If you are in search of an affordable thin and light smartphone that does not compromise either on style or performance, look no further. Mobile service provider Idea Cellular has expanded its 3G devices portfolio with the addition of a new dual-SIM smartphone called Aurus. Ideal for today?s fashion-conscious generation, this smart-looking device comes with a longer battery life. What?s more, it is available at an attractive price of R7,190.

The fourth phone in the Idea 3G smartphone portfolio, Idea Aurus, is a stylish yet powerful device which can deliver ?smart life? to its users with the unique video-calling facility, Android 2.3 (Gingerbread) operating system, 800 MHz processor, superior 3.5 inch multi-touch screen display, and cloud backup functionality.

After several years of growth, Android has become the hottest mobile operating system now. More and more Android phones have better hardware these days. With its large, bright screen, Aurus is the perfect device for watching movies and playing games, and the built-in music player with supplied in-ear headphones offer excellent sound quality.

In my test-run, streaming a movie from YouTube was a seamless affair. With the large touch screen, viewing a movie on the Idea phone was easy on the eyes. The quality is actually very good. The handset packs a 5 megapixel primary camera, along with a front camera to support video calls allowing users to not only talk but see the person live, that too in real-time.

Aurus comes pre-loaded with Idea TV, Idea Mall and a host of apps like Gravity sensor, built in social media apps such as Facebook, Twitter, Orkut, YouTube, GPS, Wi-Fi, games, music etc. The handset comes with an in-ear handsfree. It also has a 4 GB external memory card.

Industry watchers reckon that deep rooted mobile network and availability of affordable smartphones are making acceptance and adoption of 3G services faster in Tier 2 & 3 towns. In sync with this trend, Idea?s new phone offers key 3G features like video calling which will be a new experience for users of all age groups, especially the youth and working professionals, who want to own high-end, feature rich smartphones but find them unaffordable.

Idea has been targeting its existing 2G users to upgrade to 3G with its range of smartphones. The company?s strategy to proliferate 3G services into the educational, commercial and agricultural heartlands of India, through not just services and applications, but also with the sale of affordable smartphones is paying rich dividends. Idea has witnessed rapid uptake of its 3G smartphones, especially in semi-urban and rural markets of Madhya Pradesh, Maharashtra, Gujarat, Andhra Pradesh, Kerala and Uttar Pradesh, and it has already sold more than 1.5 lakh handsets.

Mobile phones have been the most desired gadgets of our time. But most low-cost phones often get a bad deal and often for good reason. They either compromise on features or design and build quality or performance. If you want a mobile phone that does it all, check out what the Idea Aurus has to offer.

SPECS

Display: 3.5 inch capacitive multitouch screen

Processor: 800 MHz processor

Operating system: Android 2.3 (Gingerbread)

Camera: 5 megapixel primary camera

Connectivity: Wi-Fi, Hotspot, GPS

Memory: Expandable memory upto 32 GB

Built in social networking apps

Gravity and Proximity Sensor

Estimated street price: Rs 7,190

Get live Share Market updates, Stock Market Quotes, and the latest India News and business news on Financial Express. Download the Financial Express App for the latest finance news.

First published on: 18-10-2012 at 16:36 IST
Market Data
Market Data
Today’s Most Popular Stories ×