The redesigned Yahoo Mail gives users faster and smoother email services on PC and mobile devices. Can the internet company claw back the market share it is losing out to Google?
Five months after Marissa Mayer became the CEO of Yahoo, the internet company has gone for a product makeover of its webmail, the first big move under the new regime. While this revamp has made the mail faster and intuitive, the key challenge is to claw back the market share it is losing out to internet giant Google’s Gmail.
The situation has been accentuated as mails have become more on the go after the smartphone revolution. Google’s operating software, Android is the most popular OS with 75% of the current smartphones sold using it. Google products like Gmail and the integrated Gtalk have an inherent advantage as they come pre-installed in these devices.
According to internet ranking company comScore, Yahoo is the leading email in the US and third worldwide, behind Google’s Gmail and Microsoft Hotmail.
The look and feel of Yahoo Mail has improved and in many ways better than other webmails, including Gmail. Earlier “What’s New” used to welcome the user to the mail inbox and also lot of advertisements positioned all over. Now display advertisements will appear on the right side of the inbox. The advertisement will retreat with a single click.
“You’ve told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day,” Mayer said in a post on Yahoo’s official blog. “We’ve redesigned the new version of Yahoo! Mail with speed in mind—getting through your emails is faster than ever before.”
According to Vivek Sharma, general manager of Yahoo Mail and Messenger, the new mail offers 40% faster access from the logon screen to inbox, while composing messages is 10-15% faster. “This will increase the productivity of millions of Yahoo Mail users,” he says.
According to Sharma, the new mail was developed in two months keeping in mind three principles of fast, easy and anywhere. “The company found that users were not using many of the features and tried keeping it simple,” he adds.
The new interface provides users with more compose and read space. In mobile, the interface and usage is still better with an infinite scroll. The user interface across all the platforms is consistent, be it PC, mobile or tablet. This ensures