Yahoo! pours $1 bn on product devp; eyes tech to lure users

Mar 02 2014, 14:27 IST
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SummaryTechnology giant Yahoo! invested USD 1 billion in 2013 on product development to beef up its media, news and entertainment.

Technology giant Yahoo! invested USD 1 billion in 2013 on product development to beef up its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google.

Also, the California-headquartered company went on an acquisition spree, acquiring as many as 28 start-ups last

year, as it looks to grab consumers' attention, especially those using mobile handheld devices.

CEO Marissa Mayer, who joined the firm in 2012 to revive

its declining fortunes, has been working on "re-imagining"

Yahoo's core businesses across search, communications, media and video.

"Product development expenses for 2011, 2012, and 2013

totaled approximately USD 919 million, USD 886 million and USD

1 billion, respectively, which included stock-based

compensation expense of USD 81 million, USD 74 million and USD 83 million, respectively," the firm said in a US SEC filing.

Yahoo! continually launches, improves and scales products

and features to meet evolving user, advertiser and publisher

needs. Most of the software products and features are

developed internally by the employees, it added.

"Our engineering and production teams are primarily located in our Sunnyvale, California, headquarters, Bangalore, India and Beijing, China," the firm said in a the filing.

Yahoo!, which is increasingly seeing a major chunk of its

usersbase going mobile, aims to make compelling ads and

integrate them with news and information.

Reiterating its strategy of "building products focusing

on mobile first", the firm further said: "Today we have over

400 million monthly mobile users, an increase of more than 150

million users since we launched our new Mobile and Emerging

Products team in October 2012".

Today, mobile traffic represents more than half of its

800 million monthly users (the numbers do not include Internet

Message Access Protocol or Tumblr users), it added.

Yahoo! said increasing mobile traffic has been the result

of an "engaging and inspiring suite of new and revamped

product experiences designed to make users' daily habits

mobile."

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