Yahoo Inc is rolling out a revamped look for its website aimed at making the Web portal more modern and attractive to users.
"We wanted it to be familiar but also wanted it to embrace some of the modern paradigms of the Web," Chief Executive Marissa Mayer said on NBC's "Today" show on Wednesday.
"One thing that I really like is this very personalized newsfeed, it's infinite and you can go on scrolling forever," she said.
In a blog post, Mayer said the company will begin introducing the changes over the next few days, with more changes and improvements expected in the coming months. The endless newsfeed containing stories, pictures or video is similar to feeds on Facebook Inc as well as Twitter.
Mayer also said in her blog that the website would feature newly designed applications, allow users to log in with their Yahoo or Facebook IDs and would work well on smartphones and tablets.
Yahoo is one of the world's most-visited online properties, but revenue has declined in recent years amid competition from Google and Facebook.
Yahoo has also been beset by internal turmoil that has resulted in a revolving door of CEOs.
Mayer, 37, took over after a tumultuous period at Yahoo in which former CEO Scott Thompson resigned after less than six months on the job over a controversy about his academic credentials, and during which Yahoo co-founder Jerry Yang resigned from the board and cut his ties with the company.
Yahoo's 2012 revenue was $5 billion. It has been flat year over year, off from some $6.3 billion in 2010.
Yahoo redesign aims to make site more inviting
(AP) Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and linger for longer periods of time.
The long-awaited makeover of Yahoo.com's home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look will start to gradually roll out in the U.S early Wednesday.
It's the first time Yahoo has redesigned the page in four years. In that time, the company has seen its annual revenue drop by about 30 percent from $7.2 billion in 2008 to $5 billion last year as more online advertising flowed to rivals such as Internet search leader Google Inc. and social networking leader Facebook Inc.
Mayer, who spent 13 years helping to build Google into the Internet's most powerful