At a point of time, scooters were the numero uno products in the two-wheeler segment in India. There was a spurt in the purchase of scooters and those who didn't own one wanted to have one more than anything else. Yet, like all fads, the scooter became outdated and its market space transferred to the motorcycle, with all its technological advancements and image capturing the minds of the buyers. Bikes were much more appealing to the masses with their 'macho' looks and better mileage.
But scooters are now back in the mainstream and seem to be doing fair business along with their motorcycle counterparts. The new-generation scooter is more user-friendly, efficient and cheap, and these qualities, most sought after by the average buyer, are driving up its sales. Many companies have revamped themselves with the changing auto-market scenario and Yamaha is also not far away from them as it has entered the scooter segment (Yamaha Ray) in India in September, 2012.
With the festive season in mind, Yamaha Motor India on Wednesday launched the Precious Edition of its latest edition Ray Scooter to create more excitement amongst buyers by offering a fresh product.
The new avatar named ‘Black n Beauty’ has undergone a few changes in graphics and colours, although the 113 cc engine capacity remains the same. The scooter delivers sufficient power, an exciting average of 45kmpl mileage in the city and around 55kmpl on the highway.
The Ray Precious Edition will be available at a price of Rs 48,605 (ex-showroom Delhi). Dressed in black with delicate pink patterns, it will add glamour to your ride. The special edition is a limited purchase and will be available only till the stocks last.
The scooter offers a top power of 7bhp at 7500rpm and a torque that punches at 5500rpm accounting for about 8.1Nm.
Speaking at the launch, Roy Kurian, vice president, sales and marketing, Yamaha Motor India, said: “The launch of the Ray Precious Edition is a clear illustration of how the market has responded to our range of scooters and reinforces our belief in the Yamaha Ray. Our strategic intent is to provide customers the Ray in a stylishly new design to match their personal style. These scooters have been instrumental in catapulting our sales to an all new level.”
“We are confident that this variant too with its vibrant black and pink design will highly appeal to our target audiences and help us tap on the festive spirits of the market,” said Kurian.
The company has eyed young Indian women as potential clients. It has undertaken a number of promotional activities in order to attract its target customers and influence sales. The company has also developed and launched the Yamaha Female Riding Training Program for female customers who want to own, ride and want to obtain a riding license.
The new Yamaha Ray is very much suited to the young generation with its interesting and exciting range of variants available. The new version appears to be a mix of a right proportion of engineering and style innovation, and is set to storm the market. So, go and check it out.