Chinese handset maker ZTE believes that smartphone technology should be accessible for everyone and that is where ZTE Blade G2 comes in.
Quite aware that India is where there is ‘real’ action—a market in which foreign and domestic device makers are fiercely contesting to grab customers—this Shenzhen-headquartered company has introduced not one but six new smartphones in one go, including the latest models in the bestselling Blade series. All the six smartphone models run on Google’s Android operating system and are priced between Rs 5,000 and Rs 15,000. It is hopeful that a large number of consumers who are looking to upgrade from feature phones to nifty smartphones at affordable price points, will show preference for its offerings. The company plans to build further on its handset portfolio in the months to come.
ZTE is the fourth largest mobile handset manufacturer globally. It has aggressively focused on the smartphone market in recent years. Its new offerings in India are the Grand X priced at R14,999, Blade G2 priced at R9,999, Blade C (dual SIM – 3G) priced at R7,599, Blade L priced at R12,599, Kis Flex (dual SIM) priced at R5,799 and Blade E priced at R11,999. These devices come with 512 MB internal storage, and varying screen size, processor speeds, camera and other features to meet the unique needs of a broad customer base. The hip and trendy design of these smartphones will appeal to younger consumers, company officials feel.
We got the Blade G2 for a product evaluation so let us stick to that only. Out of the box, it becomes evident that it is a budget Android phone with a stylish design. The handset combines stylish design and modern technology. Its elegant design will catch your eyes instantly. Although the handset feels strong and quite robust, it does also feel plastic and tacky—something fairly common with budget devices. It is fairly light at 145 grams. The rear cover is removable giving access to the dual SIM-card slot, removable battery and microSD card slot.
A long press unlocks the Blade G2 rather than the traditional swipe. The phone has a fairly large screen (11.43 cm); the navigation buttons are at the bottom, thereby making the screen look larger compared to other Android offerings. It has a standard 480 x 854 pixel resolution. ZTE knows how to make a LCD display and the Blade G2 trumps other Android offerings in its price