The global Fashion &lifestyle brand American Swan in association with Famebox has launched its debut Swimwear collection at the avant-garde online talent platform Beauty And The Blogger an initiative where style and glamour joined hands with social media.
Trendy cut and sew details inspired by sun rays, ditsy floral print and signature graphics are designed to flatter. Usage of best in class imported Italian Bi Stretch fabrics in contemporary cuts and fits make the product really global. The wide assortment of designs include fashion maillots, bikinis, tankinis, skirtinis and dressy swimwear create a unique poolside lifestyle fashion offering.
American Swans swimwear collection is a lifestyle category extension for the company, which epitomizes cool, classic Americana Inspired, casual wear. The swimwear collection is available in vibrant colors and makes for an ideal outfit for any summer break destination, whether it is the beach, a dip in the pool or for a hip pool side party.
While the models were seen in the stylish swimwear designs, a poolside fashion offering, the Bloggers buzzed the web with pictures, videos and real time updates.
The 4-day glamour-filled contest was hosted by popular VJ Cyrus Sahukar.
The digitally driven reality show witnessed a bevy of aspiring models team up with blogging enthusiasts as they showcased their ability, vying for online viewers attention. While celebrity VJ Anusha Dandhekar mentored the models, prominent lifestyle blogger MissMalini handheld the young bloggers through the tough parts, who in turn battled for Lauren Gottilebs attention, the celebrity judge who made a surprise entry during the final Talent Round. The 4-day glamour-filled contest was hosted by popular VJ Cyrus Sahukar.