‘2 States’ box office collections inked a major triumph with the third highest opening of the year at 60.77 cr, second only to ‘Jai Ho’ and ‘Gunday’. The film, starring Alia Bhatt and Arjun Kapoor, managed to garner Rs 38.02 crore in box office collections in its opening weekend.
Jai Ho’s opening weekend collections were Rs 60.68 crore while Gunday’s collections were Rs 43.93 crore.
Overall, ‘2 States’ managed to collect Rs 60.77 crore in the first week. ?#2States Friday 12.42 crore, Saturday 12.13 crore, Sunday 13.51 crore, Mon 6.21 crore, Tue 5.63 crore, Wed 5.36 crore, Thu 5.51 crore. Total: Rs 60.77 cr nett. SUPERB!,? tweeted trade expert Taran Adarsh.
A best-selling novel, fresh new pair and two big producers ? Karan Johar and Sajid Nadiadwala ? coming together raised a lot of expectations about 2 States. Evidently, the film has performed very well, and continued to remain steady
?It was a youth oriented love story with all the traditional Indian ingredients packaged to contemporary tastes. The film took off on a good note, opening to almost packed houses at multiplexes,? says trade expert Vinod Mirani.
The fact that it released on Good Friday, a holiday for most people worked to the film?s advantage. The collections slightly dipped on Saturday as compared to Friday, but the Sunday collections remained as good as Friday. One of the reasons that contributed to the film?s success was the popularity of author Chetan Bhagat?s book among the masses.
?Among the authors, Chetan Bhagat is quite popular with the masses. He has a wide readership base. The story of the book was something anyone in India will connect to. That?s one of the reasons why the film did phenomenal business for an Alia Bhatt-Arjun Kapoor starrer, considering that both are relatively new,? says Akshaye Rathi of Rathi Group of Cinemas. And according to trade expert Girish Johar, the film was also marketed and packed very well. With all these factors coming into play in the box office.?
