In a bid to tap both existing and new customers — coupled with the fact that most of the reach and revenues of e-commerce companies will come from mobile-only users in the near future — online shopping portals are not only equipping themselves with mobile apps but are also offering exclusive deals and discounts to users of the platform.
Here are the few offers:
* On eBay India, 24% of all customers visit eBay via mobile & one product is bought every 44 seconds via a mobile device
* Up to 30% of Flipkart’s orders comes from mobile apps. It is offering an exclusive 38% discount on its mobile app
* Within three hours of its launch, the Jabong app had 20,000 downloads on Android-based devices
* Snapdeal app was launched a year ago without any such offer, but offers 1% extra discount on deals via its app
Read full story: Online stores woo mobile app users with discounts