Aamir Khan: From Rs 100 cr club founder to Rs 500 cr record Dhoom 3 box office collections

Feb 15 2014, 08:06 IST
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It is rather befitting that Aamir Khan, the founder member of the Rs 100 crore club has outdone himself with a Rs 500 crore record box office collections for Dhoom 3. It is rather befitting that Aamir Khan, the founder member of the Rs 100 crore club has outdone himself with a Rs 500 crore record box office collections for Dhoom 3.
SummaryDhoom 3 box office collections reached record level despite scaled down publicity of the film.

has been supportive of that too, AKP (Aamir Khan Productions) has been doing it to a much smaller degree because my pace of work is slower, so my scale is not as big as Yashraj or UTV (Disney). These two companies are doing great work. On the business side of it I think there is PVR, which has done a lot of work by starting plexes in smaller towns and cities, improving the cinema viewing experience for the audience.

These are some four-five companies that have brought about the change. Fourteen years ago, Lagaan was the first-of-its-kind film, totally unusual. Look at the time before Lagaan; it was difficult to make these kind of films then. After Lagaan, suddenly, trying out something new became commonplace. It was a defining point.

Let’s talk about your television show Satyamev Jayate which has also put you on the world map in a completely different profile.

My audience in the world has grown with SMJ. I was featured for it on the Time magazine in the list of 100 most influential people in the world, so I am sure all that has contributed to the spread of my audience.

What’s going to be new about Satyamev Jayate in the new season? What are the new issues that will be touched upon?

As a matter of policy, we cannot reveal the topics but one of the things that we have been working on is being more specific on what an individual can do. Our experience in the last season was that people loved the show and connected to it emotionally and they got really charged. Even though we had made suggestions about what they could do, they were not entirely sure how to go about it. Everyone is not an activist, but every one does want to contribute. So this time what we have done is tried to make it easier for people to make a change, to be able to contribute.

The other big change we have done is that , instead of having 13 episodes at a trot, we are breaking it up into three tranches. The first quarter will be a month of four or five episodes (just on Sundays). The next quarter after a gap of three-four months will have another month of SMJ and then towards the end of the year— the last two-three months will again have another month of SMJ. We are breaking it

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