Amazon.com is going for the kill in India. Bouyed by the growing popularity of its app store among Android users, they will be giving away 31 premium apps worth $100 free on June 27 and 28 under the Free App of the Day programme.
The package includes tops games like Sonic the Hedgehog 2, Real Shanghai Mahjong and Sudoku 10,000 Plus as well as productivity apps like 2Do:TodoList and MobiLearn Talking Phrasebook as well as office apps like acalendar+ and MyBackup Pro.
Parag Gupta, Country Head, Amazon Appstore told indianexpress.com that a lot of Indian Android users were coming to Amazon for its curated experience. “Our Free App of the Day programme is hugely successful and makes users come back to us. We just want them to continue using our store and that is where bundling of apps is also coming popular,” he said in a telephonic interaction.
The Amazon app store has been around for a while, but it was only in May 2013 that it opened up globally, allowing users in 200 countries to download apps. “We now have 240 million active users,” explained Gupta. “So we have users on our global platform, but purchasing apps using their local credit cards,” he said, underlining that this extended reach has made the store more lucrative for app developers.
Gupta said India is among the top markets for Amazon app store, beyond the locations where it had dedicated apps stores.