back of a 46% dip in sales of its Ace light CV in the month. “Tata has lost sharply in the four-wheeled light CV market which it largely created with the Ace family of vehicles. In this segment, which has a higher weightage in the CV market, Mahindra is doing well with new products and the Bolero pick-up,” an analyst said.
Meanwhile, Bajaj's motorcycle sales in FY14 fell about 14% to 21 lakh units, even as the overall motorcycle market rose 4% to 104 lakh units during the fiscal.
Bajaj's market share losses were picked up largely by Honda, which saw motorcycle volumes grow 37%. Mahindra Two Wheelers also made a formidable entry in the segment, selling over 1.5 lakh units in FY14 compared with 4,007 units in FY13.
Rajiv Bajaj said that the company's motorcycle market share has slipped because of lower sales of its premium Pulsar range of bikes and that market share should return to 24% with the new Discover platform. “With the launch last month of Discover 125, the momentum is getting stronger… It will only build from here because last month we have again done close to 100,000 Discovers. So, I think we are on track right now. We should come back to 23-24% that we were typically at, which means with exports our market share will again be over 30% in motorcycle,” he said.