Durex, the global leader in sexual wellbeing, has unveiled a new consumer campaign featuring Bollywood’s 'boldest' youth icon, Ranveer Singh, as their brand ambassador.
Ranveer has been brought on board to promote the message of safe sex amongst the youth in our country. Introducing a unique concept called ‘Rexing’, Durex’s new campaign reinforces the brand’s belief that ‘great sex moves you’.
The campaign has emerged from the insight that true love and great sex together create a singularly spectacular and magical experience that deserves to be celebrated by everyone, every day. Durex, together with Ranveer Singh, and a team of choreographers has developed a dance move called the ‘REX’ - a physical expression of joy and ecstasy experienced after a wonderful sexual experience has moved them.
Durex has launched the music video “Do The Rex”. Ranveer Singh has himself written and rapped the lyrics of the soundtrack.