The country's largest two-wheeler maker Hero MotoCorp today reported a marginal increase in total sales at 5,61,253 units for January.
It had sold 5,57,797 units in the same month last year, Hero MotoCorp said in a statement.
"The year 2014 is going to be a defining year for Hero MotoCorp in terms of technological breakthroughs and new launches," Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said.
Clocking over five-and-half-lakh sales in the first month of the calendar, therefore, is a good way to begin the new year, he added.
"Going forward, we are expecting to excite the market further as our new launches keep rolling out in a phased manner," Dua said.