British Airways, national carrier of United Kingdom is planning to invest heavily in the Indian market. Foreseeing the potential of the Indian market and the large number of youth population, British Airways considers India as the second largest potential market after America.
Speaking about the new position of India in the global market, Christopher Fordyce, regional commercial manager, South Asia, said, “India is one of the biggest market for British Airways, we have seen a fantastic growth last year. We are including India in our core marketing strategies and we will launch new products and increasing the capacity in our flights. We will also upgrade the inflight entertainment. India is a country where more than 50 per cent population is below thirty years of age, so we are launching many campaigns to connect with this youth population.”
British Airways is launching a new online contest 'A Close Eye View'. This contest will begin on February 17, 2014 on all the social networking sites. To connect with the Indian customers, British Airways are launching campaigns with a local touch. The airlines launched a new marketing campaign 'Go Further To Get Closer', where British Airways promotes their company for Valentine's Day through a short film which is the true story of an Indian couple. This new short film has been released on social media channels including Facebook, Twitter, LinkedIn, YouTube and Google+.