Just Click and P(l)ay: Developers' innovative ways to monetise offerings

Jun 08 2014, 04:37 IST
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Indian smartphone users expect better quality and content in games but don’t want to shell out the moolah. Indian smartphone users expect better quality and content in games but don’t want to shell out the moolah.
SummaryIndian smartphone users expect better quality and content in games but don’t want to shell...

have various schemes for our advertisers, which include subscriptions ranging from one month to one year,” says Roy.

Foreseegame, which makes prediction-based games and allows users to guess the outcome of future events, charges advertisers anything from R5-10 lakh for a one-year complimentary offer. The companies advertising on its site are also required to pay the winners if the players get their predictions right. “The most important thing that we have seen in our games is the number of returning visitors. About 80% of people come back to our site to play the game again,” says Roy. Since its launch in March 2013, Foreseegame has witnessed over four lakh members, with about 2,000-2,500 people registering with them every day.

Revenue models

Freemium apps: They may include various forms of in-app purchases, such as purchasing virtual goods like upgrades or speed-ups, buying additional functionality like levels or content, buying more time to use the app, paying to remove ads, or a combination of them all.

Paid apps: These applications don’t come for free. While most of the paid apps command one-time fees, you generally get 24 hours after purchase for refund, if need be. There are some that have a monthly subscription system.

Ad-based apps: Landing a sponsor is a great way to make money on your free app. Here, game developers put ad banners on the homepage of the sponsored app. While this gives more visibility to the brand, it also helps the developers earn sponsorship fees.

Paymium apps: Apps that are paid for upfront, with additional revenue being generated by charging for extra features via in-app purchases. They are still relatively unknown and, currently, only account for 2% of the apps on the App Store.

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