In a bid to consolidate its fast moving consumer goods (FMCG) business, Marico, maker of Parachute hair oil, plans to demerge its Kaya Skin Care Solutions business and list it separately as Marico Kaya Enterprises (MaKE) on the exchanges. The Kaya Skin Care business, with a turnover of around R280 crore in FY12, comprises over 100 clinics that offer numerous products and services in skin care.
As part of the demerger, shareholders of Marico will be issued 1 share of MaKE with a face value of R10 each to be issued at a premium of R200 per share, for every 50 shares of Marico with a face value of R1 each. Post the restructuring, Maricos Consumer Product Business (CPB) and International Business Group will form a unified FMCG business, while Kaya will be redefined as a separate business.
MaKE will also be listed on the BSE and the NSE, just as Marico. According to the company, MaKE will have its own separate board of directors. Harsh Mariwala will continue to be the chairman and MD of both Marico and MaKE. On the rationale behind Maricos move, Milind Sarwate, group CFO of the company, said, We have opted for this move to give a higher degree of focus to our FMCG and Kaya beauty business. In FY2012, Kaya business accounted for 7% of our total sales turnover (R3,980 crore).
As part of its organisational restructuring, Saugata Gupta, who currently heads CPB, will lead the companys overall FMCG business, as chief executive officer, Marico. He will continue to report to Harsh Mariwala. Vijay Subramaniam, who currently heads the international FMCG business, will take over as CEO of Kaya effective April 1.
Subramaniam will replace Ajay Pahwa, who is leaving Kaya to pursue an entrepreneurial venture.
The companys finance function will continue to be centrally organised and will act as a shared service group for both Marico and Kaya. Milind Sarwate, group CFO, will continue to report to Mariwala.
On Maricos restructuring plans, V Srinivasan, FMCG analyst with Angel Broking, said, With this move, Maricos management focus would improve on its FMCG business-it will become a pure FMCG player.