Mercedes service offering takes luxury to a new level

Oct 18 2013, 10:35 IST
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Mercedes is bringing the premium car ownership experience to service as well through its new roadside assistance programme. Mercedes is bringing the premium car ownership experience to service as well through its new roadside assistance programme.
SummaryOffers hotel stays, legal support as part of on-road assistance package.

Imagine you are on a highway and your car is stalled after an accident; wouldn’t you love for somebody else to take care of your legal troubles while you rest in a hotel? If you own a Mercedes-Benz, this pampering comes free of charge for the first three years and for a mere Rs 3,500 per year for the next two years.

The first luxury car maker to enter India in 1994, Mercedes is bringing the premium car ownership experience to service as well through its new roadside assistance programme.

Basically, a fleet of 21 B-Class will be dedicated for the purpose apart form other vehicles like Toyota Innovas and Chevrolet Taveras, so that they can reach wherever you car is stalled in the country once a call is made to a central helpline.

The German company will take care of medical and legal consultations, hotel stays or flight tickets back home, as well as a pick-up car in case you need to be driven back home.

“Our My Mercedes campaign is an interactive service initiative. It plays an important role in the luxury car business by delighting the customer through various steps. The idea is to make the brand experience hassle free. This year 2013 is our year of the offensive and this is fourth pillar of that after new products, brand fascination through drive experiences and network expansion,” Mercedes-Benz India MD & CEO Eberhard Kern said at the launch of its largest service facility in the country in Gurgaon.

Built by T&T Motors on a Rs 30-crore investment, this workshop can handle 15,000 cars a year.

Among more segment first initiatives, Mercedes has also launched a ‘National Remote Diagnostic Centre’ in a pilot phase. Through this system, a Mercedes car in any dealership across the country can be connected via the internet to a central office in Pune where technical experts can remotely diagnose the car.

Mercedes has also launched online service booking services, a new mobile app and new maintenance packages.

Mercedes, which is investing Rs 250 crore at its plant near Pune to double annual output to 20,000 units by early next year, has seen sales grow 31% to 6,461 units in January-September this year. A large part of the growth has come from its new generation of entry models like the A & B-Class.

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